Pursuit
voice + vision for brand acceleration
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About

 

Pursuit advises professional services clients and non-profit organizations on ways to enhance, manage and accelerate brand voice and vision.  From assessing the strength and effectiveness of marketing collateral, marketplace brand representation, developing and implementing digital and print media strategies, writing capture plans to gain additional market share, Pursuit offers depth of experience and expertise across all areas of marketing, business development and corporate communications. 


Jennifer B. Allen,

President & CEO


Jennifer Allen is recognized as a high performing business executive, strategic thinker and resourceful and perceptive leader.  In 2014 Jennifer founded the brand development consulting practice Pursuit, Inc. Pursuit advises professional services clients and non-profit organizations on ways to enhance, manage and accelerate brand voice and vision. 

Recent notable client assignments include serving as Executive Director of the AIA Triangle where she provided executive level leadership to an 800-member professional association and its board of directors. Also, prior to launching Pursuit, Jennifer led business development, marketing and public relations for an international professional services firm for over 15 years, shaping and enhancing the firm’s message and market presence across a twelve-state region.

Jennifer earned a B.A. in English with a concentration in Language/Linguistics from North Carolina State University.  A North Carolina native and long-time Triangle resident, Jennifer offers a unique perspective, creativity and passion for arts, culture and the design community. She is a passionate volunteer within groups such as the State Capitol Foundation, Greater Raleigh Chamber of Commerce, Frankie Lemmon School & Foundation, Junior League of Raleigh, Construction Management Association of America, and Society for Marketing Professional Services.